QR Code Tips & Tricks

Short pieces, each about one thing you can change this afternoon. Placement, sizing, contrast, the call to action printed underneath — the details that decide whether a technically perfect code gets used at all.

Most QR failures are not encoding failures. The code scans fine in the office and gets ignored on the street because it sits above eye level, or below a caption nobody reads, or on a surface people walk past rather than stand in front of. That is what this section is about.